Social Media and Consumers | Surprise! You’re Monetized
It’s very likely that as a consumer of the internet and its content that you’ve been invited to Pinterest, and are happily pinning away your favorite foods, drinks, shoes, and shirtless Ryan Gosling’s....
View ArticleReveNews: Google Analytics and Affiliate Clicks
Just had a new article go up over at Revenews: Counting Clicks: Using Google Analytics to Monitor Affiliate Traffic In it, I talk about using Events to track outbound clicks, and assign values to them...
View ArticleEmail Marketing–How to Write to Never Be Read
In fairness, it’s always easier to write a blog post that points out why something is wrong than to come up with a list of compelling reasons as to why something is right, or better yet, how to do it...
View ArticleSmall Business, Affiliate Marketing and Web Analytics Podcast
A few weeks ago I “sat down” virtually with Greg Hoffman and Cindy Ballard from www.GregHoffmanConsulting.com and did their Affiliate Voices Podcast. In it, we talked about my experiences with...
View ArticleA Review of the New Woopra Web Analytics Browser Interface
In the world of small business web analytics, which is becoming more crowded as time goes on, it’s nice to find a tracking software that has a really unique feel to it. Woopra is one such piece of...
View ArticleTrack Site Search in Google Analytics
Google Analytics is great for tracking how your visitors came into your site, but did you know you can also use it to track what people search for once they land on your site? I recently set this up on...
View ArticleThe Real Problem with Not Provided–SSL Encrypted Search
I write a fairly geeky blog here. No, it’s not about World of Warcraft or Diablo 3 (PWNage), but it caters to people who are likely a bit on the tech savvy side. So most of those folks are logged...
View ArticleWeb Analytics and the Nostradamus Effect
As web analysts, internet marketing managers, or web consultants, we’re all looking to prove our worth daily. Hell, everyone who cares about their livelihood is. So one of the things we, as a group,...
View ArticleThe Kaushik Effect
Since I just spent some time talking about The Nostradamus Effect in web analytics, I figured I’d throw in the @avinash effect as well. Anyone want to guess what day he tweeted one of my blog posts? If...
View ArticleTraffic Bad–Prospects Good!
I guess it’s my roots in affiliate marketing that cause me to disdain the word “traffic” so much. Often, affiliate managers smear Facebook with statements like “Who has good email traffic for...
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